There is a lot of talk about the value of charity newsletters these days, particularly when it comes to donor stewardship.
Engaging your donors with your work is crucial to the success of your fundraising program. Donors need to know that you are having an impact, and how their funding is making a difference. They also need to know that their contribution is being valued. Newsletters can be a great way of connecting with donors. Unfortunately, however, I see many newsletter examples that are unlikely to do this successfully.
By adopting appropriate planned giving counting policies and tying them to performance metrics we can create true win/win environments within our organizations. My practice has been to establish team program goals for both deferred gifts and current gifts rather than individual “dollars in the door” goals. This assures that our goals are interdependent, performance metrics are interrelated and they are simply and clearly stated.
It’s no secret to anyone in the nonprofit space that the holiday season is a critical time of year for reaching new supporters, engaging current supporters, and driving donations. In fact, it’s the time of year when most organizations can expect to receive many of their largest donations. Canadians are compelled to generosity during the ‘giving season’, and many express it by making charitable donations.
Summer is the perfect time to prepare for this critical giving time. Take time now to ensure your organization is thinking strategically about how you can use digital to drive holiday donations.
I provide seminars to groups of women who want to learn more about making sound investment choices and planning for their retirement years. I am often asked, “Why is investing different for women?” Here are some of the main factors:
Women have traditionally earned less
Women are often risk averse when it comes to investing
Women are the primary caregivers – whether with children or aging parents, and they tend to spend fewer years in the workforce making their pension benefits lower
Women typically outlive their spouse and many have depended on their husband to make financial and investment decisions
How do women overcome these obstacles? Putting a financial plan in place is key!