publication date: Jun 20, 2012
At the beginning of his book, author Jon Duschinsky
humbly suggests that the reader suspends any
preconceptions held regarding globalization trends and their impact on
fundraising and the development of philanthropy around the world.
He reminds us how much the world has changed in the past few
years. Just ten years ago, how many of us had an iPhone, iPod or lightweight
notebook computer. How many of us complained because of the number of emails we
received? Who had a Facebook page or stopped on the way to work to pick up a
skinny latte while checking multiple email accounts with their BlackBerry? He
starts from the hypothesis that everything we think we know about tomorrow is
very likely to be wrong...and then we shouldn't be too far from the truth.
What makes a pancake?
In a philanthropic context, Duschinsky identifies four
trends that have acted as flatteners, playing an important role in moving us
towards a globalized society. In the following brief excerpt he examines the
impact of new technologies:
Technology has arguably been the
most vital catalyst in creating the flat world. It has allowed each and every
one of us to work anywhere and to be in contact with the rest of the world
24/7. At the end of the day, challenge yourself to think about how long it
might have taken you to achieve everything that you have done in one day
without your PC, the Internet, software and telecommunications.
If the exponential growth in
computing power carries on as predicted, by 2050 a home PC will be able to
carry out more calculations per second than the combined brains of every human
on the planet! This has huge implications for the world we live in. By the time
you finish your next three-year strategic plan, you could be, in theory,
talking to a completely different audience of potential supporters.
Don't delay. Get your copy of Philanthropy in a Flat World,
Jon Duschinsky by clicking here