According to author Billy Sharma, despite the flashy appeal of online campaigns, direct mail continues to be the most practical way to raise funds. In addition to generating leads and sales, direct marketing can help to create genuine value for the people being targeted to buy into your cause.
In The Handbook of Direct Marketing for Non-Profit Organizations, Sharma explores the key rules and basics of running an effective direct marketing campaign. From the art of persuasion to the science of list generation; this book is a go-to resource for anyone looking to build or grow a direct mail program.
Starting with the basics
Here are some direct marketing "fun facts" Sharma shares in his book:
This is a book that is chock full of good ideas, relevant case studies and valuable advice earned through years of experience. Direct Marketing for Non-Profit Organizations can be purchased from Civil Sector Press. Order it today.