publication date: Jun 28, 2012
Maybe you've used that great letter or brochure for years.
It seems to work "just fine," and you don't think you need to say it any other
way. Or maybe you know you need some new ideas but you just can't find them.
Either way, copywriter Karen Zapp
has some tips to fire up your creativity.
Don't be scared of
You don't need to know exactly how your new piece is going
to flow. You don't need to begin at the beginning. You don't need to judge
whether or not a word or idea fits with everything else that might be in the
You just need to get started. Capture your ideas in words, allow
yourself not to make sense, and just let it flow. The time for judgement and
organization will come - but later.
Take a break
It's surprising how an unrelated, playful activity such as
going for a walk, visiting the gym or enjoying a hobby can stimulate the
creativity you need for work. You might have a brainstorm, or you might return
to your desk refreshed and able to view your work differently. Either way,
you'll be more creative.
Separate the tasks of
writing and editing
Break the habit of evaluating and correcting your first
draft as you write it. That's the reason it's called a "draft." Aiming right
away for copy that's ready to be published is a sure way to paralyze your
creativity. Just get the words down, on the screen or on paper. And if you normally
compose at the computer, try writing the first draft by hand for a change.
After you have edited your first draft, set it aside and
return to it a day or two later. That means, of course, that you can't start
writing something just hours before you need the final product. "A relaxed mind
and body nurture creativity," Zapp advises. "Stress and speed stifle it."
Read Karen Zapp's full post.