publication date: Dec 13, 2011
author/source: Frank MacGrath
As you begin looking ahead to 2012 and your organization's
golf tournament, consider the following suggestions to take your golf
tournament from a "good event" to a "great golfer experience."
Work with the course
Talk to your biggest event partner - the golf course - about
this year's tournament and how you can work together to improve the event for
next year. For example, if the pace of play was too slow this year, review with
the golf course staff how you can improve upon that aspect of the tournament in
Keep the event fresh and interesting, particularly if it is
a long-standing tournament. Consider adding one or two new elements to the
event that will enhance the golfer's experience that day and link their
enjoyment with your charity. You might want to add in a pre-tournament golf
clinic or a club demonstration from a leading manufacturer (e.g. Nike,
Callaway, TaylorMade) on the driving range.
Recognize your most loyal supporters. At the 2012
tournament, publicly acknowledge those golfers and sponsors who have been
supporting the tournament for five, ten or fifteen years.
Work social media
Use social media tools like Twitter and Facebook both to
promote your event in advance and to report on the tournament as it occurs.
Many tournaments provide a significant golfer gift at
registration, which is a great idea. But you can enhance the experience by
thanking your golfers with an additional small golfer gift as they play through
a particular hole or as they come off the golf course. Have a senior volunteer
or staff person from your organization on hand to personally greet and thank
Frank MacGrath will
share more great tips for a top-notch golf tournament in two workshops/webinars
January 10. Learn the fundamentals in the morning, ramp up your skills with
advanced tips and tactics in the afternoon. Workshop details here: http://tinyurl.com/Golf-workshops-Jan1012
Frank MacGrath is
president & CEO of Golf Tournaments
Incorporated located in Aurora, Ontario. GTI has been organizing
fundraising golf tournaments for a variety of charities, nonprofit organizations
and corporations since 1993. He's also the author of The Complete Handbook for Planning & Implementing a Successful
Fundraising Golf Tournament. You can reach Frank at 905-726-4488 or by email.